Tiffany & Co’s
This is a B2C opening party for Tiffany & Co at Beverly Hills Flagship store. The art direction is to create a diamond building. Through projection mapping, the facade of the new flagship store was transformed into a spectacle of shooting stars and cut-diamonds, which became the stage for a scripted dance performance, followed by the final surprise: Ariana Grande took the stage and performed for the star-studded audience. Only at the end of the energizing performance were guests invited to proceed into the new store to discover the collection.
Role: Art Direction
Location: Los Angeles
Creative Concept Design Gala Party