One Plus 6 Launch-North America Pop Up Experience

A comprehensive event experience, beginning with digital pre-promotion through the execution of “sold out” event experiences in New York and San Francisco. Keeping in mind OnePlus’ mantra of “Never Settle,” the pop-up experiences were designed to further the investment in the growth in North America for OnePlus. The campaign started with a digital and influencer-based pre-promotion, offering tech enthusiasts the opportunity to experience the new OnePlus 6 and also be one of the first to purchase.

The two locations -The Flat in NYC’s Flatiron District and the Contemporary Jewish Museum in San Francisco-were chosen for a combination of aesthetics, ability to customize to a full branded takeover, and accessibility.